UX Design
Your contact:
Felix Stürmer
f.stuermer@medienstuermer.de
Tel. 089 / 21 555 127
Form meets function.
Function meets interaction
Good UX design takes a key role in application development. Only if the user experience is designed intuitively and purposefully will the message be received correctly. No matter how sophisticated a software product may be “under the hood” – if nobody can use it, its potential remains untapped.
The formation of a UX unit is the logical next step for a 360-degree communications agency that thinks all strategies and concepts in a strictly target group-oriented way. After all, for software to follow the principles of modern UX design, it must focus on the user – a principle that is in our DNA.
- higher user acceptance of your application or website
- Intuitive operation of your application across all devices
- Constant orientation within the application for rapid target achievement
- a lower bounce rate, a longer dwell time and therefore a higher conversion rate as a result
- a long-term opportunity for customer loyalty
Step by step to a positive user experience
Your users have very different needs when it comes to your software. Knowing these is the most important task of modern UX design. But to create a consistent experience, UX design should be methodical and serialized. Every decision has a direct impact on the subsequent phases. Experience in implementation and a tried-and-tested framework therefore play a key role in the look and feel of your software solution.
Because not all users are the same
The needs of users vary greatly from industry to industry. The degree of digitalization maturity, average user age or security and data protection issues define the corridor within which the user experience is designed.
Over the years, we have gained experience in numerous sectors: from IT and industry to “traditional” sectors such as the public sector, finance and medicine. The result is a set of best practices that provide a clear roadmap for new projects.
Software development needs empathy
"For me, user experience means constantly slipping into new roles. Only if I anticipate user behavior correctly can I identify potential hurdles and challenges early and in good time. You can learn development and web design - but for the best UX, you also need the necessary empathy to put yourself in the users' shoes.
Our services
User Research
We use detailed target group analyses to record all relevant quantitative and qualitative parameters:
From demographic factors
to the level of education and the
adaptation of digital technologies.
Personas
Based on the target group data collected, we create concrete personas that describe specific characteristics, occupation, mobility behavior or the social embedding of potential users.
Prototyping
Once we have created the first prototype, we put it through its paces. In this phase, we determine whether, for example, navigation paths lead nowhere and whether the user journey is consistent.
Reviewing
It is not only the design of the UX that follows a consistent methodology. We also rely on a proven mix of quantitative questionnaires and qualitative expert interviews for the evaluation.
User Interface Design
Function needs the right form. We design a visual user interface that clearly addresses the aesthetic ideas of the defined personas and creates an environment in which they enjoy spending time.
Usability testing
By releasing an open beta, we collect enough empirical data to track down and eliminate the last inconsistencies. The end result is a user experience that achieves the outlined goal.
Do you have a specific concern?
Drop us a line or give us a call today!
