UI Design
Your contact person:
Miriam Bauer
m.bauer@medienstuermer.de
Phone +49 89 / 54196 00 10
At the interface with the target group
Together with our clients, we design user interfaces that convey the potential of digital products to the outside world. From competitive analysis to the provision of an interactive prototype, we implement appealing and easy-to-use user interfaces that really work.
With our experience in IT, healthcare and industry, we combine digitization expertise with industry know-how to design user interfaces that precisely meet the needs and expectations of users.
- Layout / Grid
- Colors / Spectrum
- Illustrations / Visualizations
- Icons
- Application / implementation typography
- Buttons / Buttons
- Navigation / User guidance
UI design and UX design: what's the difference?
Although UX and UI are now almost traditional disciplines, there are still numerous myths, confusions and misinterpretations within the industry.
The two disciplines can be separated relatively easily: While user experience describes a collection of topics relating to the optimization of user-friendliness, user interface design is the exact opposite: It is exclusively about the look and feel as well as the presentation and interactivity of a digital product.
To make it clear once and for all: In contrast to UX, user interface design is a purely digital term. The interface only describes the point of interaction between the user and a digital device or product.
Whether it’s a cell phone touchscreen or the display of a machine (yes, even your coffee machine). UI design ensures that the user interface of a product is as intuitive as possible and that every single visual, interactive element the user is confronted with is carefully considered.
Data-driven interfaces
Of course, the UI has to look good. But the real work begins much earlier. After all, the success of a digital solution ultimately depends solely on how interactively and, above all, intuitively it is used.
The analysis of real user data plays a decisive role here.
This is because analysis tools recognize weaknesses in practice that no one has yet thought of in theory. Confusing navigations, link paths that lead nowhere or icons or buttons that don’t work are detected in field tests and can therefore be easily eliminated iteratively.
Over the years, we have built up a wealth of experience in best practices, comparative data and industry-related information and are well versed in the use of all common analytics tools.
In this way, we always find a way to use your user data to improve your product, even in areas where data protection is critical.
Modern tools must be visually convincing
"With our UI designs, we take digital experiences to the next level. We are convinced that B2B applications also deserve a user interface that offers the same entertaining experience as apps used privately."
Our services
Do you have a specific concern?
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