About GANZFRAU
Local practice marketing means discoverability, recognition value, information and service. The design of a new brand is therefore accompanied by a special responsibility: It is important to arouse the interest of new patients without scaring off existing ones. The example of GANZFRAU shows how this can succeed: With a clear vision, trustworthy communication, and a concept that everyone can rally behind.
Challenge
An established group practice for gynecology and obstetrics is repositioning itself – the doctors not only wanted to appear under the new name GANZFRAU in the future, but also with a fresh look and a modern website, which should reflect the philosophy of the practice concisely and memorably in the future.
Goal
Bringing the philosophy of GANZFRAU, which is based on empathy, holistic medicine and long experience, to the woman was the goal of the rebranding and web development. Women across the region should feel they are in good hands with GANZFRAU at every point of contact with the brand.
To enable an orderly relaunch under the new brand, the rebranding and the new website were created in parallel.
Tonality
Few topics touch on one’s intimacy as much as gynecology. The employees of GANZFRAU know this very well – and therefore radiate a great deal of empathy, sensitivity and warmth when dealing with patients. The approach of the rebranding was therefore to particularly emphasize this personality also in the language of the brand.
Goal
Bringing the philosophy of GANZFRAU, which is based on empathy, holistic medicine and long experience, to the woman was the goal of the rebranding and web development. Women across the region should feel they are in good hands with GANZFRAU at every point of contact with the brand.
To enable an orderly relaunch under the new brand, the rebranding and the new website were created in parallel.
Colors without clichés
Gynecology and women’s medicine, that also means dealing with – supposed – femininity. But what are “feminine” colors anyway? How do you illustrate the thematic environment of obstetrics, mammography or screening? The answer: Without barriers in the head and by focusing on the essentials. Strong, earthy tones and the almost ironic use of the “gender colors” pink and light blue convey to patients that there is not THE ONE femininity, but individual lifestyles that GANZFRAU wants to address with an individual women’s medicine.
Logo Design
A logo full of contrasts: That's the spirit!
“Practice for Gynecology” or “Center for Women’s Health”: several generations and visions gather under the umbrella of GANZFRAU. What they all have in common is that they want to bring together the traditional and the modern in their practice. The logo should therefore combine stability, holism and a desire for the future in one word mark. The combination of serif and sans-serif fonts in different cuts provide this aesthetic, which is deliberately ambiguous without appearing restless but only: harmonic!
Typo
Image and graphic
In the daily work of GANZFRAU, three strong principles apply above all: empathetic and respectful interaction with patients at eye level; trust and partnership in the team as well as the use of state-of-the-art procedures and technologies. These principles are also reflected in the visual language – here, GANZFRAU focuses primarily on people at the center of conversational situations. Patients should be able to quickly gain confidence through warm colors in photography and the design and feel that they are in good hands. Through the image and color world it becomes clear: GANZFRAU offers the optimal environment for the treatment of women.
- Professionalism
- Partnership
- Keyword 3
- Trust
- Authenticity
- Empathy
Print Media
Design you can feel.
With the comprehensive rebranding, the GANZFRAU brand can be experienced through a variety of digital & print products that have a strong recognition effect through stringent design elements. From business cards to pregnancy planners to campaign graphics – the sky’s the limit.
Web design
Responsive & coherent
Regardless of whether patients or applicants – the own website is and remains a central hub for every practice. With the relaunch of the GANZFRAU website, the newly created brand has a digital home that lives up to its claim
– regardless of the end device.
Whether it’s important information on clinical pictures, treatments or a very simple online appointment: patients can find all the important information intuitively and easily on the website.
A coherent overall picture
There is no separation between print and digital for the GANZFRAU brand – both have been considered from the very beginning. This way, the website fits perfectly into the look and feel of the brand.
A modern coat of paint for a modern practice
GANZFRAU’s new brand identity combines all the requirements of today’s modern medical practice: a clear and consistent brand message, a responsive and user-friendly web design, and a personal and empathetic approach to patients.
Sie sind an der Umsetzung eines vergleichbaren Projekts interessiert?
Ihr Ansprechpartner:
Felix Stürmer
info@medienstuermer.de
weitere Informationen zu Referenzen
https://medienstuermer.de/referenzen
